Crafted under the watchful eye of master blender, Drew Mayville, with whiskey from Sazerac, owner of some of the world’s most award winning distilleries.
Consumer
An approachable Southern welcome to the US whiskey category for 21-25 consumers.
Bold blend in line with expected taste profile for new whiskey drinkers.
Invite new whiskey drinkers to the category who may be intimidated or not sure where to start.
Backed by over 140 years of heritage which is critical to this target, we meet at the crossroads of authenticity and approachability.
