The Story

• Carrying on the legacy of M.W. Heron.
• Crafted under the watchful eye of master blender, Drew Mayville, with whiskey from Sazerac, owner of some of the world’s most award winning distilleries. 

Consumer

• An approachable Southern welcome to the US whiskey category for 21-25 consumers.
• Bold blend in line with expected taste profile for new whiskey drinkers.
• Invite new whiskey drinkers to the category who may be intimidated or not sure where to start.
• Backed by over 140 years of heritage which is critical to this target, we meet at the crossroads of authenticity and approachability.